Writing
I write about product discovery, navigating a career in product and research, and what it actually takes to understand people — your users, your team, and yourself.
Some of it is for founders and product teams navigating the hard questions: what to build, who it's really for, and how to know if you're getting it right. Some of it is for UX practitioners figuring out their next move in a field that's changing fast. And some of it is just honest thinking about the work, the craft, and what it means to stay curious.
Find me on Medium for my solo thinking, and on Substack where Elissa Darnell and I are sharing excerpts from our book on User Research in the age of AI, coming soon.
Latest writings
The Knowing. A love letter to founders, death doulas, and anyone else that needs a confidence boost.
Are you talking to the right people? A practical guide to finding them, even on a tight budget.
Start with the person, not the product. How context questions lead to better products.
“Would you use this?” is the most dangerous question. Why it backfires and what to use instead.