My path to research ran through product management and agile delivery, which means I understand how decisions actually get made inside product orgs: the tradeoffs, the timelines, the internal debates that can stall a team for months. That foundation is what makes my approach different from a traditional researcher or consultant.

I've spent 20+ years across startups, consulting, and Meta, most recently as UX Research Director for Meta AI, helping teams make better decisions and move forward with confidence. Whether that's finding product-market fit, getting unstuck, or pressure-testing a narrative before you raise, the goal is always the same: clarity you can act on.